One of the best kept secrets in the world of Rochester Jewelers is David W. Nytch from West & Co. Diamonds and Jewelers. An award-winning designer, master goldsmith, and certified appraiser with nearly 30 years of experience designing and creating stunning jewelry, David has achieved the highest pinnacle of success in the world of custom design jewelry.

David’s exemplary design work has been seen on TV broadcasts across Western New York, as well as in textbooks on gemology.com, and ADiamondsforever.com. Using a unique combination of cutting edge computer design technology, centuries-old traditional techniques, and unparalleled attention to craftsmanship and detail, David creates designs of remarkable beauty and vivid style.

David works in virtually any precious metal medium you might imagine, including 14k gold, 18k gold, white gold, yellow gold, rose gold, platinum, palladium, and silver. Adding gorgeous precious stones like sapphires, rubies, emeralds, and of course diamonds, David designs jewelry which is meaningful to both the giver and the receiver. David has garnered the respect and admiration of a national audience, and has attained “Master Craftsman” status.

Here’s what some of West and Company’s fans have to say…

• I have been a customer of West & Co for several years. David Nytch has designed two pieces of jewelry for me and they are amazing. I constantly get compliments on this jewelry. David is great to work with, there is no pressure, he is extremely professional and his designs are priceless. I truly believe West & Co is the only jeweler in Rochester that can design jewelry to this level.  – Jean Hasset,Victor NY

• I am my own person and therefore, would like jewelry different from all the rest. My engagement ring was custom made for me! It only made sense to get our wedding bands, our mothers’ jewelry and bridesmaids’ gifts from West & Co. What a breath of fresh air to work with an honest, caring jeweler who understands not only the industry, but the art behind creating one-of-a-kind pieces. I can now say I have one and only one Jeweler. Thank you West & Co. – Elizabeth & Lou Gianakakis

• “I literally visited dozens… and dozens of jewelers around upstate NEW YORK searching for the right engagement ring and when I visited West & Company, I knew I finally found where I want to bring my business. Dave has a gift and a great passion for what he does and it shows in the quality of work that he produces.” – Joe Teresi

• “Oh my gosh! I just had my diamond re-set in his signature setting. It came out gorgeous! I have had two settings in the past from very reputable, well-known jewelers, and though it was technically correct, it didn’t do anything for showing off the beautiful diamond. I have already started to get comments from others and they think that it is a better, bigger stone than in the past; I explain that it’s the same one! This is the first time that this 1.5 K, “F” color, VVS2 stone has looked like it should, as it is a beautiful diamond, but never looked like it in the past, in spite of the re-settings and cleanings.” – Pam Lebon

If you’re in the process of considering Jewelry in Rochester, make certain you take the time to visit West and Company, 1229 Bay Road, Webster. Just North of Empire Blvd., near the Baytown Plaza, phone David and his staff today at 800-580-6409. Don’t you deserve jewelry as unique as you are?